“Currently, SKYCITY has only got a 10 per cent share of this market – representing significant upside potential, particularly in the new Premium rooms.”
“$550m of the EGMs market is in the pubs and clubs within 35 kms radius of Adelaide.
“SKYCITY has only captured 7.5 per cent of the total SA electronic gaming machines (EGM) market of $790m per annum. “There is a significant opportunity for SKYCITY to grow market share in South Australia,” the update document says. The update describes the performance of its Adelaide operation as “poor” and its current facility as an “inferior, unattractive, inefficient and uncompetitive experience”.
